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Our Story

Built by travel professionals, for travel professionals.

We understand your workflow because we lived it. Learn how travel advisors came together with software engineers to build Magic Plus CRM.

Let's Talk About Magic Plus CRM

The travel advisors behind Magic Plus CRM experienced firsthand how difficult it was to manage multi-component vacations inside generic CRMs. While basic databases worked fine for simple itineraries, they lacked the specialized structures needed for intricate daily schedules, celebration events, dining reservations, and complex package bookings.

To solve this, travel advisors came together with software engineers—combining over 18 years of software architecture experience with over 16 years of hands-on expertise as active travel professionals. Together, we designed Magic Plus CRM.

As the travel-tech landscape evolved, our clients requested more than just a registry of bookings. They wanted the power of automation and next-gen AI to handle the tedious admin chores without the interface becoming cluttered or overwhelming.

The new Magic Plus CRM is a completely redesigned, AI-powered system built on that original, specialized foundation. We've preserved the 25+ destination templates (Walt Disney World, Universal, Cruises, Flights, etc.) that our agents rely on, and introduced Resort Address Auto-Pulling, Inbox Intelligence email parsing, and PCI-compliant card authorizations to deliver a premium, simplified workspace.

Our Historical Roadmap

2010

Advisor Working Group Formed

A collective of seasoned travel advisors joined forces to map out the database and workflow tracking limitations present in standard agency software.

2018

Magic Plus CRM Launches

Launched our foundational CRM built specifically around specialized booking templates and commission management, growing to support hundreds of active agents.

2026

Next-Gen Rebuild

Re-engineered the platform on Laravel, integrating agentic AI parsing, secure PCI CC authorizer vaults, and vertical client timelines.

Our Guarantee

Magic Plus CRM respects your privacy. We will never sell, lease, or share your agency's database or client details. Your workflows are private, and your data is fully secure.